Every brand is a story! So how to turn your customers into brand fanatics? Our guest expert, Michael Solomon is back to explain how to engage your customers and move them from awareness and interest in your brand to desire and action. What does it take to turn your customers into brand fanatics?
In this podcast you will discover:
- We don’t buy things because of what they do. We buy them because of what they mean!
- Why is engagement so important that Michael offers 6 hours of training on engagement in his course “ENGAGE”.
- The course is designed around the calssic AIDA model of persuasion. Michael explains what that is.
- There are three distinct paths to engagement. Michael explains these paths.
How to Turn Your Customers Into Brand Fanatics
Michael Solomon Social Links
Michael Solomon Course
ENGAGE Course: promo codes Use: XLFF for $100 off if using the single payment plan, or 3PPXLFF for $100 off of the first payment of the three-payment plan.
Link to Course
Michael Solomon Bio
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world. Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.
He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing. Michael’s latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021). This title recently won the NYC Big Book Award in the Marketing & Sales/PR category.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. His articles, published in journal including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing and Journal of Business Research, have been cited over 30,000 times. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, and business author, Elaine Slatter. Elaine is the owner of XL Consulting Group, a small business advisory company. XL Consulting specializes in all aspects of marketing, including strategy, website design, story telling for your business and social media.
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