In this podcast with Susie Matheson and Christy Ford we talk about their journey from a startup to franchise success, launching The Scout Guide. From zero to 74+ franchises, we talk about they got started with no previous experience in franchising and the success of their franchise program in just a few years.
In this podcast you will discover:
3. Why did you transform The Scout Guide into a franchise?
4. What sets The Scout Guide franchise model apart?
5. You are 100% women-owned — why has your model worked so well for women entrepreneurs?
6. How does The Scout Guide support their network of owners?
The Scout Guide – From a Startup to Franchise Success
The Scout Guide Social Links
Weekly webinars with the co-founders to see if owning a Scout Guide in your part of the USA is right for you.
Register for the Scout Guide Franchise webinar here
Bios of The Scout Guide Founders:
In 2008, Susie started Scout Charlottesville, a blog where she wrote about the local treasures she discovered while exploring her town. The response was overwhelmingly positive; readers embraced Susie’s voice and coveted her unique finds, and the businesses that she mentioned saw their sales figures increase. In collaboration with her friend and co-founder Christy Ford, The Scout Guide borrowed from that successful formula to grow into the franchise it is today. In addition to remaining in her role as co-editor of The Scout Guide’s flagship guide in Charlottesville, Susie leads advertising and franchise sales across the business as co-founder.
Christy started her career in New York City, where she was a photographer for seven years. After moving to Charlottesville, she opened And George, an antique and home store, with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for small businesses and was driven to find a solution—and so, in collaboration with Susie, The Scout Guide was born. In addition to remaining in her role as co-editor of The Scout Guide’s flagship guide in Charlottesville, Christy leads creative direction and branding across the business as co-founder.
The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, and business author, Elaine Slatter. Elaine is the owner of XL Consulting Group, a small business advisory company. XL Consulting specializes in all aspects of marketing, including strategy, website design, story telling for your business and social media.
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