Fabulous Fempreneurship Founder
Never one to take the easy path, Elaine Slatter left the UK at 19 to pursue adventure in Canada. Not satisfied with staying in the admin pool and with a burning desire for a career, she started taking university courses on a part-time basis while at the same time raising two children.
A graduate of McMaster University in Hamilton and Sheridan College, Oakville, Ontario, Elaine has an extensive corporate resume spanning over 30 years of experience in the manufacturing, retail and distribution sectors. This experience includes product launches, branding, trade show execution, IT projects, website development, e-commerce websites, international customer service set up and bonded warehouse experience. Elaine was CEO of the Canadian operations for a US manufacturer. In this capacity, she was responsible for sales, finance, customer service, marketing, warehousing operations and the bottom line.
Life can throw unexpected curves. Elaine was the reluctant owner of retail business after the death of her husband. During a three year period Elaine managed to run this business and package it for sale, while still continuing to work in an executive position for a global welding manufacturer.
After leaving the corporate sector, Elaine became the founder and CEO of XL Consulting Group. This consultancy is a small business advisory, specializing in entrepreneurial startups and businesses that are not experiencing their full potential. Clients can engage XL Consulting to improve their business strategies, plan for growth or business loans or execute marketing optimization in both the traditional and social channels. Branding and website development are key pillars we use to help small businesses grow their market presence.
Elaine speaks to organizations on the following topics
S.M.A.R.T. goals for entrepreneurial business success
A woman’s guide to corporate networking in the old boys club
How to become a successful business leader in a “man’s world”
How community giving is a hidden marketing strategy for customer loyalty
New to business? How the business model canvas helps you organize your dream into a business
Business 101 boot camp, business startup essentials
Why a book of authority is the new version of a business card
Branding your business, what makes you unique?
The importance of storytelling to market your business online