Why is a business easier and harder than you think to start?
Our podcast guest today, Melitta Campbell, covers this great topic. Our fears and doubts are the main reason why starting a business can be hard. It holds people back. We say things like, I don’t have enough time, I don’t have the right tools, I don’t have enough money or I don’t have the resources. But if you get clarity, have a positive mindset and work on self-development, most of these fears will go away if you just take action. Melitta believes if you have Clarity, Confidence, Communicate and have Consistency it becomes so much easier to figure out how to take that first positive action. Once you start, your business will evolve, and your role is to control the process of evolution! It’s as simple as that!
Melitta Campbell Bio
Melitta Campbell is a business mentor who is passionate about helping women start a business they love on their own terms.
Melitta helps women clearly define, communicate and market their new business with purpose and passion; so they can stand out, win more clients and confidently use their talents to make a positive difference in the world.
…and all without the doubt and overwhelm often associated with entrepreneurship!
Her expertise comes from 25+ years experience working in communication, marketing and leadership for a variety of businesses, from some of the world’s largest organisations (including Nestlé and the UN), to its newest solopreneurs.
Having enjoyed being her own boss for more than a decade, she understands the joys as well as the challenges of entrepreneurship – that’s why her coaching packages focus on the inner-game of success as much as the practicalities of starting and running a thriving business.
Melitta also holds several volunteer positions within the Geneva Communicators Network, Swiss Riviera Toastmasters (president), The Swiss Entrepreneurs Club (founder) and TEDxLausanne.
Originally from Wales in the UK, Melitta now lives in a Swiss chalet surrounded by nature and overlooking Lake Geneva and the Swiss Alps with her husband and two daughters.
Academic: Melitta holds a BA (hons) degree in Design Management as well as a Postgraduate Diploma in Marketing and Communications from the Chartered Institute of Marketing.
Career: Melitta enjoyed a 15-year career in Marketing and Communications. In her last position she was the Head of Internal Communications for a large Private Bank in Geneva, where she reported directly to the CEO – a rare feat for women in that industry, especially for those in non-banking roles.
Empowerment: Melitta established a Women’s Network within the Private Bank where she worked to inspire and empower more women to achieve career success. She was also on the board of the Career Women’s Forum in Geneva. As an entrepreneur Melitta has founded the online New Female Entrepreneur Community, and she plays an active role in the Swiss Lean-In movement, taking a leadership role in both the Start-Ups and Public Speaking Activity groups for her local chapter.
Communication: Effective communication is Melitta’s passion. She is not only fluent in communication strategy and a sought after corporate copywriter, but she also coaches leaders, communication professionals, writer and others in how to communicate with impact.
As a consultant, Melitta wrote published articles and speeches for many of the world’s most influential people, and helped establish the internal comms functions within organisations including Nestlé, UNAIDs and the ILO.
As well as being a public speaker, Melitta is president of her local Toastmasters club and part of the TEDxLausanne communication team.
Author: Melitta has been widely published in magazines and leading blogs, discussing topics around female entrepreneurship, marketing and communication. Melitta is also writing a book titled “Any Mum can Do It” to give guidance for women wanting to start a business around their family. It’s due for publication in September 2019.
The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, Elaine Slatter. Elaine is the owner of XL Consulting Group, a small business advisory company, specializing in all aspects of marketing, including strategy, website design, and social media.