What is a Copywriter?

Google looks for content all the time, but not all content is equal!  As Sarah McKenzie. our guest expert in this podcast explains, we need to write with SEO (search engine optimization) in mind.  That means finding the right keywords and how to sprinkle them through the content so the finished copywriting scores well for SEO.  What is a copywriter? A copywriter is a content writer who writes for SEO and social media. That pretty well sums it up.  Listen to all the nuggets of advice from Sarah as to how to write great marketing copy. It can make or break your business.  Solving the problems of your target audience by copywriting.

Sarah McKenzie Social Links

Facebook: https://www.facebook.com/sarahmckenziecopywriting/

Linkedin:  www.linkedin.com/in/sarah-mckenzie-copy-writer

Website: www.sarahmckenzie.org

Special Offer from Sarah McKenzie

10% off website design packages, valid up to two months from the podcast date
50% off one blog article, valid up to two months from the podcast date
To take advantage of Sarah’s special offer, connect at hello@sarahmckenzie.org and mention this podcast.

Sarah McKenzie Bio

Sarah McKenzie is a Canadian copywriter and owner of Sarah McKenzie Copywriting Services, where she focusses on growing small businesses with words. She provides affordable, SEO friendly web, blog and social media content and complete website design services to entrepreneurs around the globe.

A true Canuck, she loves her Timmie’s, anything maple-flavoured and using the expression “eh.”

If you like this podcast episode and are looking at more ways to build your business, check out this marketing podcast on branding.

Personal Branding, Dare to be Visible


The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, Elaine Slatter.  Elaine is the owner of  XL Consulting Group, a small business advisory company, specializing in all aspects of marketing, including strategy, website design, story telling for your business and social media.

To view all our podcasts for women entrepreneurs, click here.