In this podcast, Bryna Haynes explains the difference between expertise and thought leadership.  She has helped hundreds of thought leaders deliver their messages.

In this podcast you will discover:

  • What is the real difference between an expert and a thought leader?
  • What kinds of questions do thought leaders ask themselves?
  • What is the single biggest thing you MUST do before creating a thought leadership brand?
  • Why is writing a book the best way to establish thought leadership in your niche?
  • Do you have any advice for new business owners when it comes to stepping onto a thought leadership path?

The Difference Between Expertise and Thought Leadership


Bryna Haynes Social Links



Bryna Haynes Bio

Bryna Haynes is the founder and CEO of WorldChangers Media. As a nationally-known book strategist, speaker, ghostwriter, and editor, she has helped hundreds of thought leaders, teachers, healers, and enlightened entrepreneurs deliver their messages and radically uplevel their expert status through best-selling, impact-driven books.

Titles she claims in her spare time include: self-reinvention savant, LEGO castle designer, dragon tamer, luxury travel hacker, and connoisseur of kick-ass boots. Learn more about Bryna and her work at  

The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, and business author,  Elaine Slatter.  Elaine is the owner of  XL Consulting Group, a small business advisory company. XL Consulting specializes in all aspects of marketing, including strategy, website design, story telling for your business and social media.

Fabulous Fempreneurship bookAre you just starting a business?   Then check out our great book Fabulous Fempreneurship. This is a complete business startup guide. Everything you need to know to get your business up and running!

If you liked this podcast episode, “The Difference Between Expertise and Thought Leadership”, you may like the following episodes.  And don’t forget to subscribe via your favorite podcast platform and leave a review so we can continue to bring you more episodes!

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