How To Build A Digital Executive Presence
In today’s digital world, our podcast guest Sandra Garcia Lowery talks about how to create your own visual personal brand. As a marketing strategist and creative thinker, Sandra is an expert in explaining why it is important to have a digital executive presence both in your business and personal brands. We talk about uniqueness in executive branding including celebrities such as Oprah Winfrey, Steve Jobs and how they present themselves. Marketing is the backbone of sales. Having a digital executive presence enables you to reach your target market. Marketing informs, educates and builds emotional connections before sales take place. Bozoma Saint John and Karen Civil are two personalities that Sandra admires who have created an awesome personal digital executive presence for themselves. Even entrepreneurs who are just beginning to develop a digital presence can benefit from Sandra’s tips such as consistency of brand. We give the example of a financial company that uses the colour purple in all its branding, including the purple hair of the founder.
Sandra Garcia Lowery Bio
A Media Sales and Marketer in New York City, with experience working at brands such as Time Warner Cable Media, PEOPLE.COM, PEOPLE Magazine, PEOPLE StyleWatch, CNNMoney.com, Money Magazine, and FORTUNE Magazine.
Sandra has over 10 years of industry experience developing marketing strategies and compelling sales programs for brands such as Toyota, L’Oreal, Almay, Estee Lauder, Snapchat, Apple, Verizon Wireless, AT&T Entertainment, Lexus, Sephora, Pepsi, McDonalds, and Nordstrom to name a few.
She also has experience implementing digital strategies and go-to-market plans that differentiate product offerings and reinforce value as a product marketer.
Two years after graduating college, Sandra founded a Special Events Planning company, POSH Agency, LLC. The agency executed events for private clients including The Barclays Center and The Brooklyn Nets NBA team.
FORBES 30 Under 30 Marketing & Advertising category, Finalist (2016)
National Association for Multi-Ethnicity in Communications, Leadership Seminar (2015)
United Nations Association of New York, The Worldview Institute Graduate (2015)
Latino Leaders Magazine, New York Top 25 under 35 Future Leaders (2012)
For a free copy of Sandra’s personal branding playbook “Plan, Position, Get Noticed”, email Sandra at: firstname.lastname@example.org
The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, Elaine Slatter. Elaine is the owner of XL Consulting Group, a small business advisory company, specializing in all aspects of marketing, including strategy, website design, and social media.