Taking massive risks, is what Ruthie Schulder does!  Most entrepreneurs would say taking massive risks start at the beginning when you launch your company.  Millennial CEO rising star, Ruthie Schulder from New York City, looks at taking massive risks, differently. In this podcast, Ruthie takes us down the road of what risk taking means to her as she builds and expands her experiential marketing firm. She is pioneering a new kind of agency, one that builds experiences in live moments with a huge digital focus.

Taking Massive Risks by Saying “No”

Ruthie talks about saying “no” to clients/partners who are no longer the right fit.  This is one of the massive risks she has taken in order to catapult her business to the next level. Taking risks is challenging and scary but Ruthie’s grounded approach shows the importance of leadership in guiding her company to the next level.

Social Links

Website:  http://thisisthepa.com

Linkedin:  https://www.linkedin.com/in/ruthie-schulder-470b715/

email:  ruthie@thisisthepa.com

Ruthie Schulder Bio

As co-founder and Chief Executive Officer of The Participation Agence, Ruthie Schulder reinvented the agency model.  Bucking the trend of conventional pay-for-play opportunities in music and art, she started The Participation Agency to develop radical experiential campaigns with brands as partners – not clients.  Focused on the idea of placemaking, Ruthie pioneered “For Those Who Tour” – a series of sophisticated real steps for creatives in developing markets.  Servicing musicians on tour, “For Those Who Tour”, routes culture and arts through emerging markets across the US, invigorating cities with world-renowned talent and giving brand partners organic exposure.

With an international portfolio of clients, Ruthie’s work has helped drive multimillion-dollar campaigns for Fortune 100s, tech startups and cities seeking innovation through experiential.  Ruthie was named Inc’s Millennial CEO Rising Star and under her leadership, The Participation Agency has won a CLIO an Ex Award and consecutive placements on Inc’s Fastest Growing Private Companies list.  Ruthie is one of Adweek’s “Disrupters” – a list of 39 women spearheading the revolution in advertising, media and tech.   She is a disrupter because she takes massive risks. Ruthie and her co-founder are also behind “Let’s Work”, a monthly gathering for women to rethink networking and forging professional alliances, developed in partnership with the Soho House.  Ruthie holds an MBA from NYU Business School.

If you are interested in another millennial entrepreneurial journey, head on over to the podcast on the Millennial dream with Ashley Williams.


The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, Elaine Slatter.  Elaine is the owner of  XL Consulting Group, a small business advisory company, specializing in all aspects of marketing, including strategy, website design, story telling for your business and social media.

To view all our podcasts for women entrepreneurs, click here