Older entrepreneurship, especially for the 50+ age group can be challenging.  Did you know the 50+ age group is the fastest growing segment in the world today?  This sector of entrepreneurs might be transitioning from a corporate career, want to restart their business career as an entrepreneur or could be starting business for the first time.  Our expert, Wendy Mayhew discusses how older entrepreneurship can be realized.  As a serial entrepreneur with over 35 years experience, Wendy brings her unique take on what it takes to get started.  She is so passionate about the subject, she recently launched her book entitled “Wiser, The Definitive Guide to Starting a Business After the Age of 50”.

Older Entrepreneurship

Social Links

Website: https://www.wise-seniorsinbusiness.com

Facebook, https://www.facebook.com/groups/wiseseniorsinbusiness/

LinkedIn: https://www.linkedin.com/in/wendymayhew/

Instagram:  https://www.instagram.com/seniorsinbiz/

Twitter:  https://twitter.com/wendy_mayhew

Special Offer

Purchase a print version of “Wiser, The definitive Guide to Starting A Business After the Age of 50” and receive a digital copy absolutely FREE.  Contact Wendy Mayhew at  wendy@launchitright.com after you have purchased your print version and she will forward the digital version to you at no charge.

Get your print copy here:


Wendy Mayhew Bio

Wendy Mayhew, an entrepreneur for over 35 years, thrives on helping first-time entrepreneurs establish successful businesses.

Her newest business, WISE – Seniors in Business, was formed to change how older entrepreneurs are perceived and to guide wannabe older entrepreneurs on making the decision if entrepreneurship is for them. Wendy has quickly become Canada’s leading expert on older entrepreneurship. She has done extensive research and understands the challenges facing this newest and fastest growing group of entrepreneurs. Wendy is a sought after speaker and workshop facilitator by business organizations now starting to realize the importance of serving this newest group of entrepreneurs.  Wendy also offers assistance and guidance to help business organizations set-up programs specific to new entrepreneurs starting a business later in life.

In 2017, Wendy created the WISE 50 over 50 Awards to recognize and celebrate Canadian entrepreneurs over the age of 50. With the support of 80 Canadian organizations sharing information on the awards through their networks, the 50 over 50 Awards have generated awareness on the most under supported and underserved group of new entrepreneurs in Canada. Now in its second year, the number of organizations supporting the awards has increased by over 30%.

In 2013, Wendy took over authorship of the 9th edition of Building Your Dream, a textbook on entrepreneurship published by McGraw-Hill Ryerson. Having completed the 10th edition, Building Your Dream has become a best seller and has been deemed the most practical textbook on Entrepreneurship in the Canadian higher education market.

Wendy also authored a book, Wiser, The Definitive Guide to Starting a Business after the Age of 50, which was released in January 2020.

Wendy is affiliated and collaborates with organizations around the world supporting older entrepreneurs.


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