Paris, France entrepreneur, Susan Langmann, is passionate about storytelling.  Our podcast discussion is about creating a tribe around your brand through your unique story.  As Susan says, step one is finding your “Why”.  Your ‘why’ is the foundation for creating a tribe around your brand and for your storytelling.  Susan gives examples for you to follow as you create both your tribe and your brand through storytelling.

Social Media Links



LinkedIn at :


Special Offer

Free Books! The first FIVE listeners get to choose one KINDLE book from the list below and I will order it on Amazon KINDLE and have it sent to them! And, I’d love to share thoughts etc. with the winners as they read their book.  Connect with Susan at: to receive this offer

Choose one of Susan’s  FIVE picks for 2019

This Is Marketing: You Can't Be Seen Until You Learn to See


Seth Godin’s new book: THIS IS MARKETING



Tribe of Mentors: Short Life Advice from the Best in the World





Outliers: The Story of Success


Malcolm Gladwell:  OUTILIERS



Never Split the Difference: Negotiating As If Your Life Depended On It





What If It Does Work Out?: How a Side Hustle Can Change Your Life



Susan Langmann Bio

Susan is the mom of three teenagers, the founder of and proud to be an “encore” entrepreneur. She holds a Bachelor of Business Administration and an MBA from Wichita State University (USA). She began her professional career in market research and later moved to France where she served in multiple management roles at the European-level in the areas of communications and marketing for IBM and Texas Instruments. Susan took a break from her career to be a full-time caregiver to her daughter, Nora-Marie.
A sports enthusiast, she uses physical health as a tool for going beyond one’s fears. Susan loves to trail and mountain bike in her local area, swears by pilates and weight training and is learning rock climbing (to overcome her fear of height!). Susan launched as a way to combine her passions of writing, high-tech, and storytelling. is dedicated to providing a full-service content marketing offering to small and emerging high-tech French startups looking to expand their market reach beyond France.
Susan is also an advisory co-founder of Retreat To Joy (, a company dedicated to bringing mindfulness practices to the entrepreneur community in Wichita, Kansas.
She lives in the Paris area with her three children.


The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, Elaine Slatter.  Elaine is the owner of  XL Consulting Group, a small business advisory company, specializing in all aspects of marketing, including strategy, website design, and social media.

To view all our podcasts for women entrepreneurs, click here