A Discussion About Building Businesses From Scratch
In this podcast episode, serial entrepreneur, Crystal Leochko talks about building and selling her marketing company and why she started Bloomiss, a natural skincare line. Crystal is a pro at building businesses from scratch. One business was a service company and Bloomiss is a product based company in a completely different field. Crystal explains what she has learned in this journey.
Some of the marketing ideas she had for other companies when she was a marketer carried over to her new business. Her prior media connections have proved to be invaluable too. The challenges of her product based company, such as bar coding and developing a wholesaler network have been a new learning curve for Crystal.
Crystal Leochko Bio
Crystal has a passion for branding and marketing for over 20 years, working on a company she built and has recently sold. She has won numerous awards for business and her charitable endeavours, and she’s now applying her intensity and skills to Bloomiss, a natural organic line of products all of which she has formulated herself. Crystal started her company, building it from scratch while she was trying to change from being a Type A person in order to fight infertility.She found making natural products had a side effect, she zoned out and calmed down and finally stopped thinking about fertility challenges.
Social media links for Crystal are…
The Fabulous Fempreneurship podcasts are brought to you by the founder of the Fabulous Fempreneurship community, Elaine Slatter. Elaine is the owner of XL Consulting Group, a small business advisory company, specializing in all aspects of marketing, including strategy, website design, and social media.